Your 24/7 auto shop receptionist.
Free up the bay.
Reel Reception books service appointments, answers status questions on in-progress repairs, fields tow and breakdown calls, and routes urgent calls to your cell — so your service writers can focus on the bay instead of the phone.
Currently invite-only. Already a customer? Sign in to manage your assistant.
Everything a great receptionist does. None of the overhead.
Reel Reception is the receptionist you'd hire if you could clone yourself.
Always on, never voicemail
Drivers break down at night and on weekends. Your shop's phone gets answered when it matters most.
Books service appointments
Checks your shop calendar, offers real open slots, and books oil changes, diagnostics, and service over the phone.
Answers repair status questions
If you keep status in a shared sheet or system it can read, callers get a 'still in diagnostics' or 'ready by 4' answer instantly.
Captures tow and breakdown calls
Captures location, vehicle, problem, and contact. Customers get a real voice when their car just died.
Routes urgent calls to you
Long-time customer in a bind? Warm-transferred to your cell. Routine bookings handled without interruption.
Common service FAQs
Hours, payment options, fleet accounts, makes you service, OEM vs. aftermarket — answered in your voice.
How it works
From the caller's first ring to a booked appointment — without you picking up the phone.
Driver calls your number
New customers booking service, regulars asking about status, and stranded drivers all get a real voice — not a voicemail.
Reel Reception handles it
Routine bookings, status updates, and FAQs answered in seconds. Service appointments drop straight into your calendar.
Urgent calls reach you live
Breakdown, tow, or fleet emergency? Warm-transferred to your cell so the customer's not left on the side of the road.
Frequently asked questions
Can it pull repair status for in-progress jobs?
If you keep status in something it can read (a shared sheet, your shop management system), yes. Otherwise it takes a message and your service writer calls back.
What about tow and breakdown calls?
It captures the customer, location, vehicle, and issue, and either warm-transfers to you or queues the call as urgent — your choice.
Will it know what makes and services we cover?
Yes. You train it on your service mix and any specialties. Out-of-scope work gets a polite decline.
Can it integrate with our shop management software?
Today it logs to email and Google Calendar. We can talk about your stack — Mitchell1, Shopware, Tekmetric — if there's a workflow we should plug into.
Does it sound human?
Yes. Most drivers can't tell on the phone.
Stop letting the phone interrupt the bay.
Get an auto repair receptionist that's on call 24/7. Email us for a demo.